Feeling Good or Cheated?


One year ago I gave a local Oulu based exercise-centre OzMax’s services a try. The place seemed nice, the training went without a hitch, and even becoming a customer was seamlessly easy. I was very delighted.

The first bill did not score a goal, though. The customer service gave me the silent treatment, and did not address my worries despite five different attempts made on my part, and finally I got a debt collection letter. I got frustrated and terminated the contract.

The cooperation that had seemed to start quite merrily was ended when the service provider informed me that the February payment still has to be made. Because of the contract. Thanks and goodbye.

It doesn’t matter what product we are talking about, a decision to make a purchase forms a relationship between the product and the customer. That relationship is vivid and it always has a direction. It either goes towards heyday or death.

Buying decision is only a single moment in time. Consideration and fulfillment are phases on either side of that moment. When it comes to deepening the relationship and how the reputation of the product stands, the events that transpire after the buying decision are the more critical of the two.

People are bothered by a worry as to whether or not their decision is actually the right one. One can imagine how the people who bought Samsung Galaxy Note 7 feel in airplanes these days.

The feel of whether or not a buying decision is worth it is the easiest to ensure by looking after the product. Which is why testing matters.

It doesn’t matter as to what market your product is made for. The pivotal factor is always the degree of the buyer’s remorse after the deal has been made.

Categories:
Software testing

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